Once upon a time, Big Business had a serious edge over Small Business because their marketing budgets were enormous. Corporations could drop their ads and messaging into their customer’s mailboxes, email inboxes, radio, television, and company events spending hundreds of thousands of dollars a pop and Small Businesses found it difficult to compete.
Today, social media helps level the playground for Small Business owners yet too many entrepreneurs have not learned the basics of Social Media for Business. They are caught up with using this FREE marketing tool like a consumer or they believe it should be used simply to post ads.
The truth is, “word of mouth” has always been the best form of marketing, and advertising combined with the passion of satisfied customers give Small Business a unique edge over Big Business in this arena. Learn how to use the 1, 2 punch on social media to expand your reach, communicate your company values, share your company news, celebrate your employees and partners, and most of all, build business to business relationships that increase your bottom line.
Your Small Business Upgrade Bootcamp facilitator Versandra Kennebrew has helped entrepreneurs, non-profit organizations, and global companies like Whole Foods Market build capacity in the area of social media in order to expand their social collateral. Ads don’t sell, relationships do. Learn how your facilitator and her clients use social media to book international speaking engagements, sell-out events, and sell products 24-7.
“I can teach the basics, mechanics, and language. I can even teach best practices. But the good stuff is inside of each entrepreneur who had a dream of using their expertise to solve customer’s problems. My coaching and consulting helps my clients ignite their imagination.”